Your New Favorite Café is in a Taco Bell.

The Brief: Create a campaign to launch Live Más Café and position Taco Bell as a destination for beverages, not just food.

Our Approach: Taco Bell has always done things unconventionally; think Mexican Pizzas and Doritos Tacos, things only Taco Bell could do. And their drinks are no different. So we invited fans to discover their new favorite café…in a Taco Bell, with the positioning that unexpected beverage indulgences are worth the switch-up. We treated fans to a Taco Bell-style grand opening. Additionally, I developed all copy for the app, website, OOHs, merch, and custom card games.